The GamiFIN 2017 conference has started yesterday with the additional pre-program workshop “Serious Games Rapid Prototyping” and our welcoming reception. The official conference program starts today with our intriquing first keynote Sebastian Deterding (UK): “Desperately Seeking Theory: Gamification, Theory, and the Promise of a New Data-Driven Science of Design”. After that there are three paper sessions and the day ends with another highly interesting keynote on how to transform ordinary tasks into extraordinary experiences given us by Dr. Sylvester Arnab (UK). In the evening we will be enjoying our conference dinner. Hope you’ll all enjoy GamiFIN 2017!