Dr. Jonna Koivisto is internationally recognized for her pioneering research on gamification and digital engagement. Her work has significantly shaped the academic discourse for the field, advancing our understanding of how gameful design shapes motivations, behavior, and value creation. Through empirical studies and literature syntheses, she has explored how game-like features drive user engagement across various domains, including education, health, and business, providing insights that continue to inform research and applications.

Her research has been widely published in notable journals, including the International Journal of Human-Computer Studies, Computers in Human Behavior, and the International Journal of Information Management. Beyond academia, her insights have reached global audiences through features in The Wall Street Journal, Quartz, and The Atlantic.

Alongside her academic achievements, Dr. Koivisto has spent several years working in industry, applying her expertise in gamification, user motivations, and human-centered design to real-world challenges. Her experience at the intersection of academia and industry provides her with a distinctive perspective on how digital systems influence behavior and society, establishing her as a key contributor to the development of meaningful and sustainable digital experiences.