Monday 21st of May

19.00 – 21.00 Welcoming reception at UCPori

Welcoming reception hosted in partnership with IGDA Satakunta.

Program of the welcoming event:

19.00 Welcoming words by Juho Hamari / Jonna Koivisto from GamiFIN 2018 and Kati Fager from IGDA Satakunta

19.15 Introduction of showcases by local game developers

19.30 Networking and the opportunity to test some of the presented showcases


Tuesday 22nd of May

8.30 – 9.00 Registration & coffee

09.00 –09.15 Welcoming/opening words

09.15 – 10.00 Keynote I: Richard N. Landers

10.15 – 11.45 Paper session: Gamification in education

Flow Conditions: A proxy to assess gamification in the context of learning
Nibu John Thomas and Dr. Rupashree Baral

F-LauReLxp: A gameful learning experience in forecasting
Nikoletta Zampeta Legaki and Vassilis Assimakopoulos

Gamification of Education and Learning: A Review of Empirical Literature
Jenni Majuri, Jonna Koivisto and Juho Hamari

Exploring characteristics of students’ emotions, flow and motivation in a math game competition
Kristian Kiili, Antero Lindstedt and Manuel Ninaus

Enter Hogwarts: Lessons on How to Gamify Education from the Wizarding World of Harry Potter
Lobna Hassan, J. Tuomas Harviainen and Juho Hamari

11.45 – 12.45 Lunch

12.45 – 14.00 Paper session: Organizational gamification and gamification of work

The Influence of Gamified Workshops on Students’ Knowledge Retention
Lisa-Maria Putz, Manuel Schmidt-Kraepelin, Horst Treiblmaier and Ali Sunyaev

Antecedents and outcomes of middle managers’ adoption of gamification as a strategic alignment tool
Hélder Ferreira and Catarina Roseira

Gamifying facility service jobs – using personnel attitudes and perceptions for designing gamification
Kati Fager, Pauliina Tuomi and Jari Multisilta

Prisoner’s Dilemma as a Workshop Tool?
Mikael Johnsson

14.00 – 15.15 Paper session: Gamification in business and marketing

Gamified Services: How Gameful Experiences Drive Customer Commitment
Tobias Wolf, Welf Weiger and Maik Hammerschmidt

A game of skill?: Miscognitions and problematic behaviour in video game players who gamble.
Joseph Macey and Juho Hamari

Economic decision-making in free-to-play games: A laboratory experiment to study the effects of currency conversion
Mikko Salminen, Simo Järvelä and Niklas Ravaja

Touch or Shake? The Interaction Effect between Hand Gesture and Reward Setting on the Enjoyment of Gamified Marketing
Wanyu Xi, Min Jin, Han Gong and Quansheng Wang

15.15 – 15.30 Coffee

15.30 – 16.15 Keynote II: Brett Abarbanel

19.00 – Conference dinner at Restaurant Raatihuoneenkellari


Wednesday 23rd of May

8.30 – 9.00 Registration & coffee

9.00 – 9.45 Keynote III: T.L. Taylor

10.00 – 11.30 Paper session: eSports and streaming

Aspects of online popularity: What do content creators believe to affect their popularity on Twitch and YouTube?
Maria Törhönen, Max Sjöblom and Juho Hamari

“Two Queens and a Pwn, Please.” An Ethics for Purchase, Loot, and Advantage Design in Esports
Veli-Matti Karhulahti and Kai Kimppa

French Esports Institutionalization
Samuel Vansyngel, Arthur Velpry and Nicolas Besombes

The gamification of gaming streams
Miia Siutila

11.30 – 12.30 Lunch

12.30 – 13.45 Business & Industry: A panel discussion

13.45 – 15.00 Paper session: Methods and practices of designing gamification

First-Hand Experience of Why Gamification Projects Fail and What Could be Done About it
Lobna Hassan, Benedikt Morschheuser, Nader Alexan and Juho Hamari

A Method to Support Gamification Design Practice with Motivation Analysis and Goal Modeling
Xiaozhou Li

Heuristic evaluation in game and gamification development
Mikko Rajanen and Dorina Rajanen

Gamifying a Project Plan – Case: The Project Game
Jaakko Kemppainen and Anne Pousi

15.00 – 15.15 Coffee

15.15 – 16.00 Keynote IV: Perttu Hämäläinen

16.00 – 16.30 Closing the conference



  • Conference and Program Chairs: Juho Hamari, Jonna Koivisto 
  • Local Arrangement Chair and Conference Management: Jonna Koivisto
  • Business & Industry Track Management: Maria Törhönen



  • Landers, Richard N., Old Dominion University, USA
  • Mäyrä, Frans, University of Tampere, Finland
  • Nacke, Lennart, University of Waterloo, Canada
  • Suominen, Jaakko, University of Turku, Finland
  • Weiger, Welf H., Georg-August-University of Göttingen, Germany
  • Kiili, Kristian, Tampere University of Technology, Finland
  • Rapp, Amon, Università degli Studi di Torino, Italy
  • Chen, Vivian Hsueh-hua, Nanyang Technological University, Singapore
  • Harviainen, J. Tuomas, University of Tampere, Finland
  • Mekler, Elisa, University of Basel, Switzerland