As the umbrella concept that broadly refers to “technological, economic, cultural, and societal developments in which reality is becoming more gameful” (Hamari, 2019) gamification has the potential to strengthen the activities of all societal actors across different industries worldwide.
Our gamified future begins with us, gamification researchers and practitioners; our work paves the road for the development of solutions, revealing challenges and opportunities to support other industries in their own growth processes.
The GamiFIN 2021 Practitioners Panel presents an opportunity to learn about other sectors’ experiences and expectations regarding gamification. Their contributions are an invitation and a challenge to think beyond our research work and act together towards Our Gamified Future.
We invite you to meet our distinguished panelists and join the discussion online on April 7th at 15:00 EET.

Kai Kuikkaniemi,
Enterprise Architect,
S Group
Dr. Kuikkaniemi is a Enterprise Architect in S Group. He has been developing consumption feedback solution for grocery retail consisting for example carbon footprint calculation. He has background in developing personal data management both on IT and business side. He has a doctoral degree in Aalto University and has been a post doc research focusing for example HCI, games, gamification and personal data management.
S Group is a customer-owned Finnish network of companies in the retail and service sectors, with more than 1,800 outlets in Finland.
We offer services in the supermarket trade, the department store and speciality store trade, service station store and fuel sales, the travel and hospitality business and the hardware trade. In addition, some of our cooperatives have car dealerships and agricultural outlets in their regions. We provide all of our co-op members with comprehensive banking services through S-Bank.

Kerry Murphy,
Founder,
The Fabricant
Finland-born Kerry founded The Fabricant after an extensive career working as a creative director in film and VFX on projects for clients such as Playstation, Facebook, Nike and Under Armour. Recognising that fashion was the last creative industry to embrace digitisation, he embarked on two years of technical and business development before establishing The Fabricant in 2018 as the first ever digital fashion house.
The Fabricant was founded with a mission to bring radical digital transformation to the fashion industry and establish a new sector of digital-only clothing. The Amsterdam-based digital fashion house is recognised as world-leader in the creation of 3D garments and fashion narratives that are entirely non-physical. Its collaborations to date include Atari, Adidas, Off-White, Puma, BAPE, Tommy Hilfiger and Napapijri. It famously created and sold the first ever piece of digital couture to appear on blockchain, the ‘Iridescence’ dress.

Mikko Cantell,
Gambling Adminstration,
National Police Board
Mikko Cantell is senior advisor at the Gambling Administration of the Finnish National Police Board where he has worked since 2016. He has experience from various fields of public administration including the United Nations system and the Ministry of Education and Culture, and international NGOs.
The National Police Board’s tasks include planning, directing, developing and supervising police operations and the related support functions. In addition, it is responsible for the equal availability of police services nationwide, decides on cooperation between police units and is in charge of their performance management. The National Police Commissioner is responsible for managing, developing and overseeing the work of the National Police Board and the administrative sector of the police. The Gambling Administration of the National Police Board is tasked with supervision of gambling and lotteries as well as money collections in Mainland Finland.

Valentina Aversano-Dearborn,
Co-founder and co-director,
Forum Visions in Action
Valentina Aversano-Dearborn is the co-founder and co-director of the educational nonprofit organization “ViA”: The Forum for Sustainable Visions in Action. Before fully dedicating her passion for sustainable development to creating interactive and fun youth empowerment programs in ViA, she has coordinated research projects and facilitated cross-sector networking initiatives on the topics of sustainable (business) practices, responsible research and innovation (RRI) and societal impact.
The Forum “Visions in Action” (Forum ViA) believes on action-based learning to address the largest global challenges of our time. With its interactive games, transcultural and playful events and projects, working with and for youth and young adults, the organization empowers people to develop their own visions of a sustainable future and act upon them. Besides its games with a purpose, ViA also turns daily-life actions into game-like settings, such as the Sustainability Adventures. ViA’s programs have been awarded by UNESCO, the Austrian Ministry of Education; and the the Austrian Ministry for Climate Action, Environment, Innovation and Technology.



