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Assistant Professor Andreas Lieberoth, University of Aarhus, Denmark.
Andreas Lieberoth is an assistant professor in educational psychology and media psychology at the University of Aarhus, Denmark, where he enjoys asking questions about how technology affects behaviour, work and play. In the world of gamification he is best known for running controlled experiments in the lab and in the wild, to measure the behavioural and psychological impact of gamifying everyday behaviours. He currently studies popular concerns about digital media, as well as the effects of adding game elements to economic choice scenarios and in an initiative to counter vaccination concerns globally.
Dr. Lieberoth is the head of the SEER (School of Education Experimental Research) unit, and an advisor to the Danish Ministry of Health’s Center for Digital Health. His research into games and digital media is funded by, among others, the LEGO Foundation and the World Health Organization (WHO), and has appeared in outlets like Nature, Simulation and Gaming and Games and Culture.
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